From this moment I was hooked. Whenever the opportunity arose I would wander into Manchester to see if a new LV window display had been created. And when these wonders did appear they did not disappoint.
When typing into any search engine of choice the words “Louis Vuitton Window Display”, one million plus websites appear showing that the windows themselves have created a small cult following, never mind the brand itself. Yes the appeal comes from the brand name, but even if the brand was not attached I still firmly believe everyone would have to stop and take a sneaky peek to see what these creations are for.
Yes, the visual merchandising budget must be five times the size of your average boutique in your local town, but if Louis Vuitton has taught us anything, it's that it definitely is worth the investment.
[Images from http://cdwmerchants.blogspot.co.uk/2011_10_01_archive.html and http://floral-polkadot.blogspot.co.uk/2010/11/visual-merchandising-louis-vuitton.html]